Speak Arabic Initiative
Scope of Work
A set of animated video clips
About the Speak Arabic Initiative
Highlighting the Arabic identity is one of our fundamental pillars. It's an economic and tourist attraction, strengthening the Kingdom's influence in its region. This approach will expand the possibilities of learning and exploring the Arabic language. While there are countless challenges related to identity and language, we believe that the solution starts with practicing the language, recalling it, and reviving it in every citizen and resident's daily life. As the world becomes more homogeneous every day, it's time we emphasize our culture, reintroducing some variety to this world. We speak in Arabic, elevating it as a language, a civilization, and a force.