Logo and Visual Identity, Profile and Website

About slm Trading Services Company

slm Trading Services is a national company with Saudi expertise that performs professional certification and accreditation operations, health-related marketing services for companies and individuals, and empowers them to deliver services to the highest standards.

About the slm Logo and Identity

We aimed to create and design the logo and identity for slm Trading Services by merging common shapes and designs that every user encounters, reflecting slm's activities, vision, and trust. The brand uses the 'checkbox' and 'checkmark' as symbols of accomplishment and approval, which are the main messages of SLM. It builds trust through familiarity with such common shapes. The word 'slm' is drawn in a way that incorporates a 'checkmark' in Arabic letters. The design is sleek, conveying expressive messages and resembling a bird, symbolizing speed, flexibility, and freedom. Another hidden message is represented by the wings extending outside the box, conveying the clear message of slm’s ability to 'think outside the box.'