Client
Roya Certified Accountants & Auditors
Scope of Work
Company profile design
Deliverables
Logo and visual identity, identity manual, company profile, website
Date
June-2021
Visual Identity, Profile, and Website
June-2021About Roya Certified Accountants & Auditors
As one of the professional offices for legal accounting and financial consulting known in many cities within the Kingdom, we have the ability and resources to handle the most complex financial and commercial situations. To serve our clients and meet their needs and requirements to the fullest, we have a team of more than fifty highly experienced and qualified employees in Riyadh, Jeddah, Qassim, Hail, and Tabuk.
About the Roya Logo
Modern, expressive, practical, and flexible. Everything started by understanding the requirements and aspirations of Roya and its audience. We imagined a brand image for Roya that is different, attractive, and unique: a symbol that clearly explains itself, yet abstractly, and brings a positive and advanced feeling to the audience. The logo was designed by simplifying the Arabic letter 'Ra' and rotating and repeating it at a consistent angle to express the English letter 'R'. At the same time, the shape conveys the idea of a camera lens (Shutter), inspired by the company's name (Roya) as the lens opens to gather light and colors to form a picture of reality, which is logically related to the company's field. The field involves capturing an image of accounting operations and presenting it in its final form, similar to how a camera captures an image from colors and light. The letters in the logo are placed opposite each other in a way that expresses arrows moving in different directions but also pointing to the center, symbolizing unity and centrality.












