Logo, Visual Identity & Website Design

About Patla Cooling & Air Conditioning

Patla is a leading subsidiary of Desert Flower Trading & Contracting. The company specializes in providing complete cooling and air conditioning solutions, including design, installation, and maintenance. Patla was established by a team of professional experts in refrigeration and air conditioning contracting, committed to achieving the company’s goal of delivering an exceptional customer experience while keeping up with the rapid advancements in the Kingdom.

About Patla’s Logo & Identity

Creating a visual mark that combines aesthetics, clarity, and a reflection of the company's specialization—while aligning with the parent company’s identity—is a challenge we embraced with excellence. We designed the Patla logo to symbolize a flower, a fan, and geometric ice formations all at once. The combination of the flower’s reproductive structures forms the fan, while the petals and sepals behind it represent the flower itself. A secondary color was added to the petals in the shape of a rotating fan to convey movement. Just like a balanced fan ensures efficiency and high quality, the flower was also designed with symmetry to enhance beauty and reduce waste. Thus, the Patla logo reflects balance, high quality, and efficiency—values that define the company’s approach.